Who is W5 Conjoint?
W5 Conjoint is an analytical boutique of W5, a custom market research consultancy. We specialize in the application and design of conjoint analysis for Fortune 500s and their respective advertising agencies. While we’re focused on specific analytical techniques, we’re still W5 consultants - curious, attuned to the needs of our clients, and focused on actionable results that help strengthen brands. To find out more or submit an RFP, contact
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What is Conjoint?
Conjoint analysis is one of the most rapidly growing market research techniques used today, providing companies with cost-effective and timely solutions that yield results in the design and pricing of products and/or services. With conjoint analysis, W5 meets clients’ objectives with useful results that are easy to understand and offer strategic guidance in the product development process.
As companies have shifted focus of product development to customization for specific target consumers, the number of attributes has increased considerably. With so many alternative configurations, it can be difficult to ascertain what consumers truly value and how they evaluate different offerings in the decision-making process.
Even though some underpinnings of conjoint analysis can be difficult to understand, many companies today realize the importance of realistic research results. Only by placing the consumer within an environment that closely mimics the actual purchasing experience can such results be achieved.
Companies choosing to engage in conjoint research are gaining a competitive advantage over their competitors in the development and pricing of products. |
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